Basing on the report released by Growth from Knowledge (GFK), the consumer electronics industry in United Kingdom was in 2.2% declining rate on April, 2010 which is as same as the percentage in April, 2009. Retrospection into the main reasons for the stagnated growth of CE in UK surfaces some of the valid points to have a look on:
- UK in 2009 has faced never before recession since Second World War which could be the main reason for such a drop down in the Consumer Electronics industry. Due to which consumers were reluctant to spend on non-essential items, thus, resulting in declined sales percentage of electronic goods
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- The uncertainty before the elections has made it more difficult for the industry to rise against the tides resulting in which people were awaiting cut down in prices of consumer goods.
May it be the cause of economy slowdown or the uncertainty hovered pre-elections, the 2009 – 2010 period was comparatively low for Consumer Electronics in UK. Defending the recession storm, Samsung Electronics (UK) has stood firm in becoming the new leader in CE market. Turning the heads, the Korean electronics company became the leader by offering not only the best value for money products to consumers but also through improvised / improved technologies.
Flowing with the trend pitched by Samsung, many a companies have entered into the gamut of Consumer Electronics with low prices proposed to gear up the sales flow. Adding to it, the global book, Internet played a vital role in reaching to consumers with the improvised strategies of providing Cheap Electronics at competitive prices that too without moving a step from home. As a result, the competition rose up and the Electronic goods became cheaper day by day. Consumer appetite for Electronics has grown up with the time as the Football World Cup 2010 neared by, cause of which sales of High Definition Electronic goods increased with the support of Cheaper Electronics over the internet provided by numerous market players.
Tardily, the consumer electronics UK industry is stood strong against the recession and evidenced 19.1 percent growth in Apr’10 albeit it’s declined percentage in later 3 weeks. For the brighter side, exactly after 3 weeks the CE industry in UK has started rising up with 11% growth rate in May’10.
On an ending note, UK Consumer electronics industry expected to deliver positive market growth over the coming years as the strike rate of the recession subsides and consumers become less cautious in spending on Electronic goods. Combined with improvised new technologies, UK consumers will are encouraged to buy new products, ranging from 3D televisions to the latest I pads over the internet. However, the prices are kept coming down as fierce competition among manufacturers and retailers increasing continuously.



